Chali Organic Tea

Based in Sichuan Ya’an China since 2003, Chali company is considered to be The tea expert. They wanted to create a packaging platform for their retail products that would represent the high quality tea leaves and freshness of their own sourced selected teas, while preserving their brand equity.
The provenance, taste and appearance of each of their retail loose leaf teas are showned in great details to inform all, from newcomers trough tea experts alike.

MY ROLE

Visual Identity, Packaging design.